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We judge our excellence by your success

PDi provides high quality survey research and measurement systems, as well as the practical analysis, reporting and action planning clients need to translate information into improvements and results.

PDi supports organizations in their ongoing challenge to transform good change efforts into excellent change efforts. Practical survey research is our medium of choice to ensure that decision makers keep in touch with competing needs of vital stakeholders (customers, employees, owners, etc.). Survey results improve performance through meaningful action planning, follow-up support and coaching. Together with our clients, PDi builds productive teams who understand the importance of their role in the strategic "big picture," and realize performance goals through extraordinary creativity, cooperation, initiative and commitment. Entrepreneurial start-ups to multinational corporations turn to PDi for world-class survey services - from strategic planning to implementation, guided by data. PDi's unique combination of research and practical expertise, network organization design, proprietary products, innovative electronic data collection and reporting options, allow us to offer extremely competitive pricing. All things considered - pricing, quality, flexibility, performance, etc. - PDi offers the best value proposition around.

Why Choose PDi?

What distinguishes PDi from the other consulting companies? How do we stand out from the pack and add superior value? PDi treats clients as partners, not merely customers. This means:

Results Over Rhetoric - Our approach is practical, our survey findings are actionable, and our action plans are measurable, so change efforts have impact.

Objectivity Over Sales - Survey research is our primary business, not an entrée for training programs and other services you did not ask for and may not need.

Substance Over Style - We insist on a high quality survey research process that consistently yields valid, reliable survey instruments and findings.

Integrity Over Opportunism - We work with our clients to maintain high ethical standards to build a foundation of mutual trust and respect.

Accountability Over Convenience - We honor our commitments, whatever it takes.

Candor Over Collusion - We will openly and honestly share whatever facts we find, even when they hurt, and then help begin the healing process.

Dialogue Over Diatribe - We welcome feedback and disagreement in all their forms, so we can learn together. In short, we practice what we preach.

PDi is dedicated to those courageous enough to choose truth, whatever the facts may be. Consider our credo:

Do not despair about the past -
Analyze experiences to learn instead of blame.

Do not worry about the present -
Facing reality reveals more opportunity than threat.

Do not fear the future -
Desiring truth will distinguish destiny from delusion.

PDi helps clients be as in touch as they want to be. Like C. Van Woodward, we claim "the right to think the unthinkable, discuss the unmentionable, and challenge the unchallengeable."* While this journey is difficult at times, we are here to share the burdens with you, because the rewards are worth it. We welcome the privilege of exploring possibilities with you and your company. We look forward to hearing from you.

*quotes from G. Seldes, The Great Thoughts.
New York: Ballantine Books, 1985.

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